There are so many metrics that you have to maintain a firm grasp on while selling products through Amazon that it is fairly likely that you’d need some help keeping track of all of them at the end of the day. Some of these metrics use terms that are wholly unfamiliar to you, and you may end up thinking that everyone is speaking some mysterious foreign language if you don’t obtain a baseline level of understanding pertaining to them.
One metric that is absolutely essential for you to optimize is your unit session percentage. This refers to the number of users that buy your products in a unit session. Unit session basically means a single page visit, and suffice it to say that you won’t be able to attain a 100% unit session percentage because of the fact that most users would just be browsing and won’t be ready to make a purchase just yet. A solid unit session percentage on Amazon is about 12%, and PurpleFire is currently ranked #1 in terms of bringing your own metrics into that general range.
If you think that you can maximize your unit session percentage without technical support, you may be in for the roughest ride of your life. Many have tried, and all have failed due to the reason that it’s just not something that a layperson can do unless they are a maverick genius with an eidetic memory. A solid percentage here can give you an appreciable quantity of sales, so working with someone can be seen as an investment in the continued growth of the only business you have that can pay your bills.